Tuesday, March 17, 2009

Give It 2 Me

Madonna's overlooked "perfect pop" gem.

Give it to me is one of Madonna's greatest singles ever. Fact.
It is funky, poppy dance tune with a hip hop vibe. The song can be mistaken as a song from her early years but with a modern twist. It is oozing with hyper energy, fun and hysterical at the same time. The awesome bassline and synth coupled by a simple catchy chorus will make you yearn to boogy on the dancefloor. Like the other tracks from her Hard Candy cd, this song also boasts a lot of creative surprises throughout the whole song. Most especially the last part when the rave sounds slowly seeping and the beats getting faster and faster. OMG that is so fucking insane! Madonna with the help of the ever diversely genius,Pharrell Williams, they both concocted their best product in years.

In my opinion Give it 2 me had a great chance of success if only Madonna and Warner Bros. promoted it very well last year. The song has a hit written all over it i must say. Very anthemic and geared to be a classic Madonna song. It is on par with songs like Holiday, Music and Hung up. The combination of Pharrell and a great Madonna track equals gargantuan sizable hit. But, alas, the single went nowhere after Mads & Co. abadoned the project to make it in its own. It's just like her other past flop second singles (hollywood,sorry) since American Life again. The lack of radio airplay and a fucked up video were the final nails of the coffin. I just realize maybe they should had choose Give it 2 me as the lead of single off Hard Candy instead of the mega hit 4minutes. They should push thru their original plan of releasing it first. If ever it happened the video could have the edgy boxing theme like the publicity shots of the Hard Candy era. The video could have been the concept of the die another day interlude in Sticky and sweet tour. If ever we could have got another classic, talk about,thematic fantastic video again from Madonna. If it could be marketed well, the result could have been another big worldwide hit for Mads, because it will surely appeal to all kinds of people. And will not alienate some fans like the lukewarm response the almost hip hop song 4 minutes got. If the latter released as a second single it could not have a problem in being a hit because it has its own legs unlike give it 2 me. Because 4 minutes had already has the combination of Justin and Timbaland. And it has the most mainstream sounding song of Madonna in almost a decade. Madonna could have two big hits in a row in one album. The only last time this happens was during the Music era with "Music" and "Dont Tell Me" as back to back hits.

Oh, may I add whenever I played this song on my house, car or on the gym, people immediately asks me for the title of the song. True, they love it and cant stop singing the chorus after. So Give it 2 me can really grab instantly your attention and captivates the listener with a maximum effect. Its is so sad local radio stations didnt give it a chance it greatly deserves.

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